Learning Secondary School Students In India -Myassignmenthelp.Com

Question: Discuss About The Learning Secondary School Students In India? Answer: Introducation The second marketing strategy assessment of TOTO shows an outstanding performance in terms of marketing strategy. In this case, the elements of strategizing include exceptional and consistent performance; as well as effectiveness of its products. Such reasons explain why TOTOs brand being successful in the international market. However, regarding the Australian market, the fall of revenue by about 3.9% would reduce growth of plumbing industries (CIRT, 2017). As aforementioned, such trend has been realized for the past five years. On the contrary, there has been a steady growth of the construction market. Great developments have been realized in the suburbs. A steady supply of multi-unit apartments, living houses, and townhouses has been realized in developing regions as well as rural areas. Such increase in housing has led to increase in plumbing needs. The growth of construction industry together with the involvement of industries like TOTO the involvement is predicted to grow at 0. 9%. Annual revenue is also required to increase to $5.1 billion (CIRT, 2017). Extended Marketing Mix Strategies As mentioned before, this brand will rely on both construction and plumbing industries. Owing to the fact that the construction market has experienced a steady growth, the market would be lucrative for TOTO. Such is due to the fact that the need for housing is increasing leading to the need for products in line with TOTOs. Also, because changes may occur due to shift in customers needs, the demand for products is kept regular. Toto will, thus target plumbing and construction companies in Australia for survival. Central to the reason behind venturing in Australia is data showing the growth in housing industry in Australia (Managerial Accounting, 2017). Source: Graciousness Survey 2017 - Singapore Kindness Movement. From the Data above, we can establish the target market demand. In relation to the brand, market size is likely to hit $74.65b by 2020. On the same note, a growth of about 11.7% is predicted by 2020. As mentioned before, the factor to accelerate such growth is demand for housing in the rural and urban areas. For any kind of business, such growth would ensure a long term success (Hamel, 2017). Customer Development Entry into the Australian market would be difficult if categorization and identification of clients is not appropriately done. In this case, the identified clients are the plumbers and constructors. Such customers are the stepping stone that TOTO could use to gauge feedback. Plumbing and construction companies are identified because they would require the products manufactured by TOTO in their line of duty. However, the reduction in growth of plumbing industry that is currently experienced is likely to reduce the supply of products. TOTO will ensure that it establishes strong guidelines which would lead to increase in integrity, honesty, and transparency between it and its clients to realize the intended growth. The organization should ensure that: Honesty is the only policy. This would be achieved by ensuring that its agents and workers practice equality and fairness. Consistency is the way to success. By chanting the ABC mantra; which means "Always Be Closing," workers will understand that consistency leads to customer satisfaction. Workers are committed to their work. Such is because without a staff that is committed and qualified, the organization is bound to fail. TOTO will thus, require to work twenty-four seven to ensure they release products of the best quality to the market. To ensure that such is achieved, the business organization will require a proper team. Such a team would ensure that the organizations goals are achieved. The staff will have to be taught on commitment to production to boost the brand in the new market environment (Hartman, 2017). Competition and Positioning For the purpose of curbing issues related to target demand, the organization should use local agents to identify construction firms. Such individuals are required to be effective enough to ensure that a constant supply to customers is achieved. Therefore, TOTO has to re-evaluate the cost and essence of adjusting the number of agents as a way of increasing effectiveness. A consultation team will also be required. Such a team will be responsible for the firms economic analysis. For the record, this team will be responsible for ensuring the organizations financial discipline is maintained through constant supply of products. From market research, it is clear that self-concept is important for marketing activities. There are several aspects of self-concept which would ensure that the organization achieves a market breakthrough. These aspects are: Attitudes Emotions Principles Getting into the target market. To ensure that the products manufactured would touch the heart of local clients, the organization would require determine if such products would be bought or not (Hartman, 2017). With self-concept, TOTO would be able to determine if the clients believe in the products quality and would use the same. With the presence of the consultation team, the organization would be able to carry out research activities regarding the manner in which clients perceive the products against their effectiveness which would ensure constant production (Smithson, 2017). Such a move would ensure that the organization maintains potential clients. However, care is recommended due to the fragility of customer concepts of quality service. Equal and equitable treatment might, at times, lead to dissatisfaction of some clients. Considering patterns of rational behavior, such a prospect would consider standardization and attitude measurements. Such is to ensure that products produced by TOTO meet international and local Council standards (Hockett, 2017). This marketing strategy is aimed at capturing consumer behaviors influential factors. Such factors include emotion, cognitive, environmental, and cultural concerns. Strategies of marketing ensure that clients create a structure that is cognitive and concrete from the products environment concerning the offered products (Simister, 2011). Presence of competitors will also help TOTO identify ideas that are innovative (Kader, 2017). Regarding competitor companies in the market, most of them are local. As a result, diversification is not realized by the local clients. Annual reports, in the past few years have shown that the organization has massively grown. Such can be considered in the case of product sales. The organization has also acquired approximately thirty-five percent shares. For reasons such as such, TOTO has identified Australia as the most appropriate target. On the contrary, like most targets, Australia has its own barriers that hinder market entry. One of the many reasons is the fact that the plumbing industry is unstable and might hinder production. ON the other hand, the organization intends to work with local suppliers. By so doing, local competition would be curbed (Kamboj and Singh, 2015). Market Mix and Segmentation The intended Australian market is segmented into three areas. Such areas are: Geographic Demographic Behavioral Basis City Plumbing Growing Opportunity Large and Long-term projects Geographical -Urban areas of Australia -Melbourne, Sydney, Canberra, Hobart, CBD areas -Suburban areas of Australia -Dandenong, Frankston, Paramatta, Hornsby -Developing Regions -Ballarat, Geelong, Tasmania Suburbs Demographic -Small family size usually 2 to 4 family members -Single house owners -Small and beautiful -Applicants working in the city and mainly professionals who are employed -Volume residential home builders -Normal family size usually 3 and above -House builders who rent their property -Applicants of which many are employed and some are unemployed like the old age people -Custom home builders -People with average family size -Farm owners and builders -Basic need workers usually self employed -Custom home builders Behavioural -Housing industry changes rapidly with fast going development works -More renovation and house customisation -High loyalty -High quality service and product life in effective price -Sober design and living finishes -New market emerging -Few renovations -High expectations -Superior quality product in effective price -Expect something unique -Expensive tastes -Housing market in these regions growing with slow pace -Accurate quality -Price to product definers -High loyalty and service quality -Old is gold BCG Matrix This BCG matrix will assess TOTOs strengths regarding products against the future and history of local organizations (Monash in this case). We shall use the shares of the two companies against their growth as shown in the chat below. BCG Matrix TOTO Monash Relative Market Share 100 56 Market Growth 30 46 Competitor Size 800 700 Share 32% 18% Rest of Market 68% 82% Market mix is about having the correct geographical setting, right products, or proper place, time, and price. Product Australian plumbing and construction companies need quality products. To ensure that such demand is met, the organization needs to meet such a requirement to achieve market penetration. TOTOs marketers will have to create a product mix that would ensure that the requirements of Australian customers are met (Kampung, 2017). Price The most important aspect of a market mix is product price. The price set by the organization should ensure that it makes profits and also survives in the new market. Place The definition of a good product mix is determined by distribution. By situating itself in Australia, the organization is positioning itself in the required target market. The marketers will thus, have to understand the location of the market within the target area (Kaplan, 2017). Promotion Because the promotion of products is vital, marketers need to use the same ideology to boost brand recognition and sales. Conclusion From both assessments, it is clear that the brand will rely on both construction and plumbing industries. However, because the construction market has experienced a steady growth, the market would be lucrative for TOTO (Lombardo, 2017). On the same note, since changes may occur due to shift in customers needs, the demand for products is kept regular. The organization will, thus target plumbing and construction companies in Australia for survival. Contrarily, self-concept would help the organization determine if the clients believe in the products quality and would use the same. Having a consultation team would enable the organization to carry out research activities regarding the manner in which clients perceive the products against their effectiveness which would ensure constant production. Such would ensure that TOTO maintains potential clients. However, equal and equitable treatment might, at times, lead to dissatisfaction of some clients. Regarding patterns of rational behavior, such a prospect would consider standardization and attitude measurements. Such is to ensure that products produced by TOTO meet international and local Council standards (Shah, 2017). Reference CIRT (2017) Components of a Research Paper - Center for Innovation in Research and Teaching. [online] Cirt.gcu.edu. Available at: https://cirt.gcu.edu/research/developmentresources/tutorials/researchpaper [Accessed 25 January 2018] Graciousness Survey (2017) Graciousness Survey 2017 - Singapore Kindness Movement. [online] Singapore Kindness Movement. 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